My Email Marketing Philosophy
STRATEGY + DESIGN
The number of emails being opened on mobile devices is only getting bigger.
To meet my audience where they’re at, I create experiences fit for mobile users first.
Mobile first
Dark mode, on
Dark mode is preferred by an increasing number of users. It’s easier on the eyes, saves battery life, and improves readability. And with so many email heavyweights like Apple, Gmail and Office365 now supporting alternate rendering for devices using dark mode, I make sure every email looks great on any device.
Bulletproof code
When it comes to designing custom emails, countless nuances need to be taken into consideration. Using my own well-tested and resilient codebase, I ensure emails look good and work as intended across all devices, email clients, and screen sizes.
I am relentless about testing and optimization to make sure my email campaigns are user-friendly, accessible, interactive, and pixel perfect.
Sound strategies for email success
CADENCE
I believe in the power of newsletters to deliver consistent messaging that builds brand loyalty.
AUTOMATION
It’s 2025. A human shouldn’t have to click a button every time we want to send an email—automation should handle that.
LIFECYCLE
I harness CRM-based personalization, rooted in the subscriber lifecycle, to drive revenue on autopilot.
DELIVERABILITY
I implement robust methods to enhance deliverability, ensuring emails reach inboxes and protect sender reputation.
B2C Fundraising Emails
I believe email marketing is fundamental to soliciting and retaining donors.
GLOBALGIVING - 2024
GlobalGiving Forward Fund Appeal
Hurricane Milton Relief Fund Donor Appeal
New Donor Solicitation Series
Charitable Gift Card Sales
THE GEORGE WASHINGTON UNIVERSITY - 2023
2023 GW School of Medicine & Health Sciences PA Alumni Solicitation
2023 GW Annual Giving LYBUNT/SYBUNT Donor Renewal Email
2023 GW Annual Giving Giving Day Campaign Warm Up Email
2022 GW Annual Giving Calendar Year End Solicitation Email
B2C Engagement Emails
Because no fundraising strategy is complete without cultivating an engaged donor base.
GLOBALGIVING - 2024
New Subscriber Welcome Series
Content Marketing Series
Subscriber Content Gift
New Donor Welcome Series
THE GEORGE WASHINGTON UNIVERSITY - 2023
2023 GW Alumni Multicultural Alumni Network Growth Email
Special Edition of the Monthly GW Alumni Newsletter
2022 Alumni Re-Engagement Email
2023 GW Alumni & Families Weekend Class Reunion Call for Volunteers